Analytics • CRO • Tracking • Optimization

Marketing Performance

& Analytics for Data-Driven Growth

We eliminate guesswork with structured analytics, dashboard clarity, and conversion optimization systems. Understand your funnel, reduce acquisition costs, and scale what actually drives growth.

GA4 setup • Attribution clarity • Conversion rate optimization • KPI dashboards

Women-led. Systems-driven.

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella ------ What gets measured gets improved. Evidence beats assumption.

Primary → Card 3

Analytics + structure.

Ask Yourself these questions before moving forward

✔ Do I make marketing decisions without reliable data?
✔ Am I unsure which channels bring the best leads or ROI?
✔ Do I lack clear dashboards or performance reports?
✔ Am I driving traffic but not enough conversions?
✔ Do I feel disconnected from what’s actually working in my marketing?

If you answered “Yes” to any of these questions, you need these “Marketing Performance & Analytics” services.

What are Marketing Performance & Analytics?
Marketing performance and analytics track and measure traffic, leads, conversions, and ROI across channels to understand what is actually working.

Why they matter
Without data, marketing becomes guesswork. Analytics allow you to invest smarter, reduce wasted spend, and continuously improve results.

Our Marketing Performance Services

Too many businesses guess their way through marketing—tracking vanity metrics, overspending on ads, and hoping results appear.
At Tapadik, we replace guesswork with clarity, data, and strategy so every marketing decision is profitable and measurable.

Analytics Setup, Tracking & Data Infrastructure

Build the data foundation every smart marketer needs.

Analytics Setup

Google Analytics 4 setup
Enhanced measurement & event tracking
E-commerce tracking
Custom dimensions & metrics

Conversion Tracking

Form submissions
Phone calls, chats, downloads
Video engagement
Offline conversion import

Integrations

CRM integrations: HubSpot, Salesforce
Email platform & ad platform integrations
Shopify, WooCommerce & e-commerce tracking
Custom API connections

Tag Management (GTM)

Tag setup & organization
Testing, debugging, validation
Maintenance & documentation

Dashboards

Looker Studio dashboards
Real-time performance monitoring
Automated email reports

Quality Assurance

Data accuracy checks
Conversion funnel testing
Cross-device tracking validation

Attribution Modeling & Channel Performance Analysis

Understand which channels truly drive revenue. Perfect for multi-channel campaigns and scaling paid ads.

What We Deliver:

First-touch / last-touch analysis
Multi-touch attribution modeling
Time-decay & position-based attribution
Data-driven attribution
Assisted conversions analysis
Channel overlap & synergy mapping
Customer journey & path analysis
Cross-channel ROI & impact measurement
Custom attribution models
Quarterly attribution reviews

Conversion Rate Optimization (CRO)

Turn more visitors into customers—without increasing your ad spend.

CRO Audit

Website conversion audit
Heatmaps & user behavior analysis
Session recordings
Conversion funnel analysis

Test Strategy

A/B testing roadmap
Data-driven hypotheses
Testing schedule & significance planning

Ongoing Optimization

Monthly testing
Performance reporting
Continuous improvement

Test Execution

Landing page tests
Headline, copy & CTA tests
Form optimization
Checkout flow optimization (e-commerce)

UX Improvements

Navigation & mobile optimization
Page speed improvements
Trust signals & credibility boosters
Friction reduction

Dashboards, Reporting & Executive Insights

See all your marketing performance in one place.

Custom Dashboards

Real-time dashboards
Channel breakdowns
Campaign performance views
Conversion funnel visualization
Revenue & ROAS attribution

Automated Reporting

Daily snapshots
Weekly summaries
Monthly performance analysis
Quarterly strategic reviews

Competitive Insights

Benchmark comparisons
Share of voice
Market positioning

Key Metrics Tracked

ROAS & revenue by channel
CAC, CPA, MER
Customer Lifetime Value (LTV)
Budget pacing & utilization

Executive-Level Reporting

C-suite dashboards
Board-ready reports
Investor-friendly presentation design

Executive-Level Reporting

C-suite dashboards
Board-ready reports
Investor-friendly presentation design

LTV, Segmentation & Strategic Data Consulting

Understand customers deeply and plan long-term growth.

Customer Lifetime Value (LTV) Analysis

Cohort-based LTV
Predictive LTV modeling
Retention & churn analysis
CAC:LTV ratio by channel
Payback period analysis

Strategic Recommendations

Upsell & cross-sell opportunities
Retention strategy development
Acquisition strategy refinement
Pricing optimization opportunities

Customer Segmentation

High-value customer identification
Behavioral & demographic segmentation
Persona profiling
Retention pattern analysis

Marketing Data Audit (One-Time or Recurring)

Full analytics implementation review
Data accuracy & integrity checks
Performance & ROI analysis
Competitor benchmark analysis
Priority action plan
30–50 page audit report

MICRO LABEL