Google Ads • Search • Performance Max • Local SEO. Google Ads
Google Ads
& Search Performance Services
We design, deploy, and optimize intelligent Google campaigns that generate measurable revenue—not just traffic. From Search and Shopping to Performance Max and Local visibility, we align every click with business outcomes.
Data-driven targeting • Conversion tracking • ROAS optimization • AI-assisted bidding
Women-led. Systems-driven.
Google marketing puts your business in front of people when intent is highest.
Primary → Card 1
Performance = clarity.
Ask Yourself Before Moving Forward
✔ Am I showing up on Google when people search for what I offer?
✔ Do I rely too much on referrals instead of consistent search traffic?
✔ Am I paying for Google Ads without understanding what’s working?
✔ Is my Google Business Profile underperforming or unmanaged?
✔ Do I lack clear data on conversions from Google traffic?
If you answered “Yes” to any of these questions, these Google Marketing services are designed for you.
What it is Google Marketing?
Google marketing focuses on helping your business appear on Google Search, Google Maps, YouTube, and Google Ads when people are actively searching for what you offer.
Why it matters?
Google captures intent. Showing up at the exact moment someone is searching dramatically increases the chances of leads, calls, and conversions.
Our Google Marketing Services
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Search Engine Optimization (SEO)
Boost your long-term visibility by ranking organically on Google and attracting high-quality, free traffic.
What’s Included:
- Full SEO audit (technical, keyword, competitor, content, backlinks)
- Technical SEO fixes and site improvements
- On-page optimization (titles, metas, content, internal linking)
- Content strategy (blogs, pillar pages, location pages, snippets)
- Off-page SEO & backlink building
- Local SEO fundamentals (citations, GBP, reviews)
- Monthly performance reporting & tracking
- Ideal For: Any business wanting sustained organic growth.
Local SEO Services
Dominate Google Maps, local searches, and “near me” results.
What’s Included:
- Google Business Profile management and posts
- LSA Setup – Account creation, background check, license verification, and Google Screened badge
- Profile Optimization – Service categories, photos, reviews, and booking integration
- Lead Management – Notification setup, response optimization, and quality monitoring
- Performance Tracking – Lead volume, cost per lead, conversion rates, and budget analysis
Ideal For: Local service providers, retail stores, restaurants, and franchises.
Google Search Ads (PPC)
Capture high-intent buyers actively searching for your products or services.
What You Get:
- Campaign Strategy – Keyword research (1,000+ analyzed), competitor analysis, and budget allocation
- Ad Creation – Responsive search ads, compelling copy, ad extensions, and A/B testing
- Landing Page Optimization – Conversion recommendations and mobile experience enhancement
- Campaign Management – Daily monitoring, bid optimization, Quality Score improvement
- Conversion Tracking – GA4 setup, call tracking, form tracking, and ROI reporting
- Performance Reports – Weekly snapshots and detailed monthly analysis
Best For: Service businesses, B2B companies, e-commerce, lead generation
Google Shopping Ads
Turn product searches into sales with visual shopping ads.
What You Get:
- Merchant Center Setup – Product feed creation, category mapping, shipping/tax configuration
- Feed Optimization – Title and description enhancement, image quality, and attribute completion
- Campaign Management – Standard Shopping, Smart Shopping, and Performance Max campaigns
- Performance Tracking – ROAS tracking, product-level analysis, and competitive benchmarking
Best For: E-commerce stores, product-based businesses, retailers, manufacturers
Google Display Ads
Build brand awareness and retarget interested visitors across the web.
What You Get:
- Display Strategy – Audience targeting, remarketing strategy, and placement optimization
- Ad Creative Design – Responsive display ads, image ads, animated HTML5 ads, and A/B testing
- Advanced Targeting – Remarketing lists, customer match, in-market audiences, and placement targeting
- Campaign Management – Standard Display, Smart Display, Gmail ads, Discovery ads, Performance Max
Best For: Brand awareness, retargeting, e-commerce, B2C companies, top-of-funnel marketing
YouTube Ads
Reach billions on the world’s second-largest search engine with video advertising.
What You Get:
- YouTube Strategy – Campaign objectives, audience definition, and creative planning
- Video Ad Formats – Skippable/non-skippable in-stream, bumper ads, in-feed video, and masthead ads
- Precision Targeting – Demographics, interests, remarketing, custom intent audiences, and placement targeting
- Creative Support – Video concepts, scripting, best practices, and A/B testing
- Performance Metrics – View rate, engagement, view-through conversions, and brand lift studies
Best For: Brand awareness, product demos, storytelling, B2C marketing
Google Analytics 4 & Conversion Tracking
Measure everything that matters and make data-driven decisions.
What You Get:
- GA4 Setup – Account creation, data stream configuration, event tracking, and conversion setup
- Conversion Tracking – Forms, calls, chat, downloads, video engagement, and e-commerce transactions
- Google Ads Integration – Conversion actions, tracking tags, remarketing tags, and enhanced conversions
- Custom Reporting – Dashboards, Looker Studio reports, automated emails, and attribution reporting
- Data Analysis – Monthly insights, funnel analysis, traffic sources, and actionable recommendations
Best For: All businesses running Google ads or needing website analytics
Google Business Profile Optimization
Dominate local search and Google Maps with a fully optimized profile.
What You Get:
- Complete Setup – Verification, profile completion, NAP consistency, and keyword-rich descriptions
- Ongoing Management – Weekly posts, Q&A monitoring, review responses (within 24 hours), photo/video updates
- Review Management – Generation strategy, response templates, and reputation improvement
- Performance Tracking – Search visibility, action tracking, competitor comparison, and monthly reports
Best For: Local businesses, multi-location companies, service area businesses, brick-and-mortar retailers
Google Local Services Ads (LSA)
Appear at the top of local searches with the “Google Screened” badge.
What You Get:
- LSA Setup – Account creation, background check, license verification, and Google Screened badge
- Profile Optimization – Service categories, photos, reviews, and booking integration
- Lead Management – Notification setup, response optimization, and quality monitoring
- Performance Tracking – Lead volume, cost per lead, conversion rates, and budget analysis
Best For: Plumbers, electricians, HVAC, locksmiths, lawyers, cleaners, and other local service businesses
Performance Max Campaigns
Google’s AI-powered campaigns that serve ads across all Google properties automatically.
What You Get:
- Campaign Strategy – Goal setting, asset group planning, audience signals, and budget strategy
- Asset Creation – Images, videos, text assets, logos, and extensions across all formats
- Campaign Setup – Structure, audience signals, targeting, and conversion goals
- Optimization – Asset performance analysis, audience refinement, and creative refresh
- Cross-Channel Tracking – Attribution across Search, Display, YouTube, Gmail, Discover, and Maps
Best For: E-commerce, lead generation, businesses maximizing reach across Google
Google Remarketing
Bring back website visitors who didn’t convert the first time.
What You Get:
- Remarketing Strategy – Audience segmentation, sequential messaging, and frequency capping
- Audience Creation – All visitors, cart abandoners, past customers, engagement-based segments
- Multi-Channel Remarketing – Search (RLSA), Display, YouTube, Gmail, Discovery, and dynamic remarketing
- Creative Development – Sequential messaging, dynamic product ads, special offers, and A/B testing
- Performance Optimization – Audience analysis, creative rotation, and conversion rate optimization
Best For: E-commerce, high-consideration purchases, B2B services, lead generation
Google Ads Audit & Consultation
Get expert analysis and recommendations without committing to management.
What You Get:
- Comprehensive audit of existing campaigns
- Performance analysis and optimization opportunities
- Strategic recommendations for improvement
- Competitive benchmarking
- Action plan for better ROI
Why Google Advertising Works
The reality: Every day, thousands of people search Google for your services. If you’re not visible, you’re losing customers to competitors who are.
Google advertising delivers targeted, measurable, and scalable results—which is why the world’s most dominant companies invest heavily in it.
Brands like Amazon, Walmart, eBay, Apple, Nike, Booking.com, Target, Home Depot, Samsung, Starbucks, and McDonald’s spend millions (even billions) annually on Google Ads. And they’re not doing it for fun—it’s because Google drives real, trackable revenue.
Tapadik’s Google Marketing services ensure you show up first, look credible, and convert searches into sales. We build your complete Google presence—from paid ads and organic rankings to local listings and conversion analytics—so you capture customers at every stage of their journey.
See How Big Companies Invest So Much in Google Ads
High-Intent Customers, Right Now
Brands like Amazon and Walmart appear at the exact moment a shopper is ready to buy—searching “best laptop” or “buy shoes online.” Google puts them in front of customers who already want what they sell.
Measurable, Real-Time Results
Companies like Booking.com rely on Google because they can track every click, booking, and cost with pinpoint accuracy. No guesswork—just data.
Competitive Advantage at Scale
Retail giants like Home Depot and Lowe’s spend big to stay at the top of search results so competitors don’t steal their highest-value customers.
Total Visibility Across Google’s Ecosystem
Major brands maximize reach using every part of Google:
YouTube Ads for awareness (Nike, Apple, Samsung)
Shopping Ads for e-commerce (Amazon, Target, eBay)
Search Ads for conversions (Walmart, Home Depot)
Maps/Local Ads for foot traffic (Starbucks, McDonald’s)
Google allows them to be everywhere their customers are.
It Works—Consistently
They invest because it reliably generates profit:
You only pay for clicks
You can optimize instantly
You reach billions of active users
You convert ready-to-buy customers
Why Your Business Should Follow Their Example
No matter your size, the same principles that power billion-dollar brands work for you—because Google levels the playing field.
High-Intent Traffic Isn’t Just for Big Companies
Your customers are searching for what you sell today. If you don’t show up, your competitors do. Google gives small and mid-sized businesses direct access to the same ready-to-buy traffic the big brands rely on.
You Can’t Compete Without Visibility
97% of people research online before buying.
If you’re not on Google, you’re not in the conversation.
Your Competitors Are Already Doing It
If major brands prioritize Google visibility, your local competitors definitely are too. Ignoring Google doesn’t protect your budget—it hands sales to someone else.
Google Levels the Playing Field
Small businesses can outperform bigger ones simply by having a smarter strategy—better targeting, better ads, better optimization. You don’t need Amazon’s money; you need Amazon’s mindset.
Google Ads Let You Start Small & Scale Smart
You don’t need a huge budget. Unlike traditional advertising, Google lets you:
start with any budget
track every result
scale only what works
This is exactly how big brands grow—by doubling down on what delivers ROI.
The Bottom Line
Big brands dominate Google because it works.
Smart businesses of every size follow their lead because Google delivers:
visibility
qualified traffic
measurable ROI
real buyers at the exact moment of intent
Ready to Dominate Google?
Your competitors are already there. Every day you wait is another day they’re capturing your customers. Great brands don’t wait to be discovered—they design their visibility.